The electric SUV was crowned as the Ecobest winner at the Autobest awards and more recently was awarded Best Electric Powertrain, clinched top honours in the 350-450hp category and won Best New Engine in the Engine + Powertrain of the Year awards.
Jaguar is also hoping that the updates it has made to the XE saloon will help it take a bite out of the market where it rivals the Audi A4, BMW 3 Series and Mercedes-Benz C-Class.
Anything else?
In addition to the price saving, each new Jaguar will include a three-year warranty, three years of roadside assistance and a three-year service plan.
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