Aston Martin opens its own Q branch in London
Aston Martin has opened Q London in Mayfair, and yes we’re sure it’s aware of the James Bond connection and no, it’s not shying away from that. The new 587-square-metre Berkeley Square showroom is dedicated to ‘Q by Aston Martin’, the brand’s bespoke personalisation service, with private consultation areas, more than 500 material samples and an eight-metre-wide digital configurator. The opening today (1 Oct 2026) hosted the debut of the new Aston Martin DBX GT. Q London starts normal operations on 5 October.