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Kevin Hilliard joins Citroen and DS Ireland

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The importers of Citroen and DS in Ireland, I.M. European Motors Ltd., has announced the appointment of Kevin Hilliard to the position of National Sales Manager. Most recently Hilliard was National Sales and Aftersales Manger at Mazda Ireland, and he brings with him more than 30 years of experience in the motor industry.

Previous roles have seen him work with brands such as BMW, Ford and Honda including serving as a Director of Operations for a larger UK-based group with 40 dealerships.

With Citroen's new car registration figures slowly declining since 2015 and the introduction of the DS brand as a stand-alone entity receiving a less than lukewarm reception, Hilliard joins the company as it faces challenging times as it attempts to regain more market share.

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Published on June 8, 2017