Gowan appoints Dennehy Motors in Limerick

Gowan Auto - the automotive side of the Gowan Group, and responsible for the importing of Peugeot, Citroen, DS, Opel, Fiat, Jeep, Alfa Romeo, and Honda - has appointed Dennehy Motors of Limerick as a main dealer for Fiat, Fiat Professional Vans, Jeep, and Opel.

Newly refurbished showroom

To house the three new brands, Dennehy's will open a newly-refurbished 560-square metre showroom on its 14-acre site on the Dock Road in Limerick.

Dennehy's has been established for 75 years now, and as Gowan Auto points out: "is a long-recognised giant in the Irish automotive industry" with a "firm focus on customer satisfaction and loyalty" and a "solid reputation for excellence in both the commercial vehicle market and the passenger car market."

New brand identities

The new showroom will house as many as 11 new cars across all four brands, and when it's ready to open, it will be the first showroom in Ireland to use the new Stellantis Multibrand House corporate identity. The service centre is already home to one of the leading DOE testing facilities in Limerick and a 20-bay workshop, employing 25 technicians working off the latest e-VHC aftersales technology.

Rory Dennehy, Managing Director of Dennehy Motors, said: "I am very pleased to add Fiat, Fiat Professional, Jeep and Opel to our existing brand portfolio in Limerick. Opel is an established brand that has been enjoying a true rejuvenation, whilst an exciting product plan from Fiat, Fiat Professional and Jeep in the coming months and years is sure to attract new business to our forecourt. The dealership has invested heavily in expanding its facility and team to accommodate the new brands to our stable and is determined to give all Fiat, Fiat Professional, Jeep and Opel customers a warm welcome and an exceptional experience at our award-winning dealership on the Dock Road, Limerick."

Highly experienced team

Speaking of the appointment, Alexis Moore, Head of Network Development for Opel and Head of Brands for Fiat, Fiat Professional and Jeep Ireland said: "We very much look forward to working in partnership with the highly experienced team at Dennehy Motor Group and I wish them every success with the Fiat, Fiat Professional, Jeep and Opel brands on the Dock Road. As our brands embrace their journey to full electrification and as our combined light commercial vehicles market share continues to grow, the appointment gives Gowan Auto great confidence we are very well positioned to further strengthen our combined market share in 2023 and beyond."

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Published on September 4, 2023