Cupra - the fast-growing, largely electric brand that has grown out of SEAT - is opening its 14th dealership in Ireland, and it's Brady's of Castleknock.
Unique customer experience
Brady's says that it's building a 'state of the art' new showroom for the brand, which will deliver 'a unique customer experience.' Brady's has 50 years of experience in the motor trade, having been first established in 1973 by Cavan-based brothers Gerry, Philip and Thomas Brady, and it's still a family business with a two-acre site. That's double the size that it was at the beginning of the 2010s, and the family has made a multi-million Euro investment in the site, meaning that it's prepared for the transition to electric mobility thanks to investing in on-site charging as well as electric vehicle-focused technical and sales training for all staff. The business has also invested in PV solar power generation on the buildings and embracing advances in recycling tyres, batteries, fluids, plastics, metals and packaging materials.
Exciting period for the brand
The addition of Brady's to the Cupra team comes at what the company calls "an exciting period for the brand." There will be a dedicated Cupra specialist on-site to deal with customer queries, and who will remain the single point-of-contact in the aftersales period, making for what Brady's says will be "a bespoke and premium personal service."
Cupra Manager Joe Gantley and Cupra Master Gary Coleman will head the team at Brady's.
Electric and hybrid models
Enda Conefrey, Dealer Principal Brady's of Castleknock, said: "We are thrilled to be part of the birth of the Cupra brand worldwide and especially here in Castleknock, Dublin. We look forward to combining our vast experience with the energy and drive of Cupra to deliver another success story for Brady's of Castleknock and Cupra Ireland."
Gaspar Alcaide, Brand Director for Cupra Ireland, said: "The addition of Brady's Cupra to our dealer network is a significant statement of intent for Cupra in the Dublin market. Brady's of Castleknock is ideally positioned to bring the Cupra brand's rapidly expanding and exciting range of electric and hybrid models to market as we continue our upward trajectory. The team at Brady's has a reputation for premium quality and excellent customer service; values that are extremely important to us here at Cupra."