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Peugeot Ireland sponsors 2023 Pop-Up Race Series

Peugeot Ireland sponsors 2023 Pop-Up Race Series

Peugeot Ireland, part of the Gowan Group, has announced that it will sponsor the Pop-Up Races series for 2023. Peugeot will be the series' official vehicle supplier for all events in 2023 around Ireland.

Get active

Peugeot Ireland said, "The partnership with Pop-Up Races is part of Peugeot's ongoing commitment to supporting local communities and promoting healthy lifestyles. The company is excited to be involved in such a well-respected event that encourages individuals to get active and take part in community events."

This year's series sees the continuation of an exciting new team competition with a guaranteed prize pot of €18,000. Added to a prize fund of €5,000 for the individual competition and €8,000 available for new course record bonuses, this year's Series prize pot totals €31,000.

Starts in Portlaoise in March

The 2023 Pop-Up Race Series will kick off with the Streets of Portlaoise 5k on the 17th of March, which promises to be an exciting start to the season. The full race calendar includes a range of distances, from 5km to 10 miles, with events occurring in various towns and cities across Ireland.

Other events include the Streets of Kilkenny 5k on April 6th; the Bob Heffernan / Mary Hanley 5km (Enfield) on May 16th, the Ashling Murphy Memorial 4 Mile (Tullamore) on 21st of May; the Dunshaughlin 10k on 17th of June; the Roscommon 10 Mile on 1st of July; the Edenderry 10 Mile on 16th July; and the Cork City 10 Mile on the 19th of August.

Supporting local communities

"We are delighted to partner with Pop Up Races for the 2023 season," said Luke Messitt, Sales Director at Peugeot Ireland. "We believe that this partnership reflects our shared values of promoting a healthy lifestyle and supporting local communities. We are looking forward to supporting the events throughout the year and to seeing the positive impact that the series will have on local communities."

Pop Up Races founder Brian Conroy said, "We are thrilled to have Peugeot as our official vehicle partner for the 2023 Pop Up Race Series. We share the same passion for promoting active lifestyles and community engagement, and we believe that this partnership will help us to bring these values to even more people across Ireland. As Ireland's leading race timing and event management company, we are passionate about running. We pride ourselves on working with local race/club directors in the Peugeot Race Series to deliver a quality race from start to finish."

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Published on March 7, 2023