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Aventador comes to Rome

Lamborghini's new supercar stars in 'Made in Italy' celebrations in Rome.

At the end of April Rome will host the international presentation of the Lamborghini Aventador LP 700-4.  The 'Made in Italy' celebration will see the newest Lamborghini on public display as well as a temporary free museum dedicated to the marque.

From 26 April to 8 May in the Choristro del Bramante a collection of Lamborghini artefacts will be on display to the public.  Documents and photographs tell the story of the company from its foundation in 1963. Along with the new Aventador a selection of engines will complete the exhibition.

On the first day of the festivities the streets of Rome will see a parade of ten Lamborghinis.  Five Aventadors will run in convoy with historic models including the 350 GT, Miura and Countach. 

Speaking at a press conference the Mayor of Rome commented; "Lamborghini is an icon of the 'Made in Italy' tradition and this event confirms Rome's ability to welcome the entrepreneurial world and offer a wonderful platform for showcasing Italy's design and technology excellence".

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Published on April 8, 2011