With the 68cm-long arrow reaching a maximum speed of 215km/h - or 60 metres per second - the Skoda had to be running at very high speed as it passed Austrian Olympic recurve bow archer Laurence Baldauff.
She fired the arrow as the Octavia RS scorched past her on the runway of the Zeltweg Air Base in Austria, while martial arts coach Markus Haas popped his upper body out of the Skoda's sunroof to catch the projectile in flight.
The actual record set was 57.5 metres, or 188ft, and while the distance between Baldauff and the target mark was 70 metres, an arrow flies in an arc, reducing Haas' catching zone to 30 metres... or half a second, basically. So the margin for error was what we might call 'very, very fine'.
Anything else?
This little stunt took four months of planning by Skoda and you can watch a video of the stunt being performed, as well as see a storyboard about the record attempt, right here.
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