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Easytrip, a provider of electronic toll tags for Irish motorists, is promising to pay as many as four fines for non-payment of the Dublin M50 free-flow toll if you sign up for its new pay-as-you-go tag.
The offer is limited to a four-week period, starting from the 25th of September. The M50 fee is usually €3.10, but reduces to €2.10 for drivers who use tags. If you don't pay on time, you can get hit with a €40 fine, increasing to €100 after 56 days, with the potential for legal proceedings.
Colin Delaney, CEO of Easytrip Ireland, said: "Motorists who occasionally use the M50 intend to pay the toll charge yet many miss the 8pm deadline the following day. This is not uncommon, as we all have busy lives and important destinations to reach. Unfortunately, those drivers that do forget receive an M50 penalty notice letter in the post. M50 toll penalties can exceed €40 if not paid within 14 days, and €100 if not paid within 56 days with the threat of legal proceedings to follow if still unpaid."
"We strongly believe that the M50 penalisation of good motorists for unpaid tolls is unacceptable and we want to remove the stress of getting an M50 penalty notice, in particular for those drivers that are infrequent users of the M50. That's why we are offering to pay current M50 penalty notices for motorists and why we are announcing a new Easytrip customer account with no monthly fees - an account that will protect those occasionally users of the M50 from receiving a penalty notice in the future and most importantly save them money." Colin concluded.
The tags also work in the tolls for the M1, M8, M7, M4, Limerick Tunnel, and in several car parks nationwide.