That looks pricey compared to the basic Kia Stonic, for instance, but while the cheapest €18,599 Kia gets an old 1.2-litre petrol engine, the T-Roc gets the latest-tech 1.0-litre three-cylinder turbo petrol so, engine-for-engine, it's actually priced on a similar level to the Korean car.
The entry-level spec includes Climatronic two-zone air conditioning, USB ports, Bluetooth connectivity and a 6.5-inch 'Composition Colour' infotainment system.
Step up to a Design spec model and you'll get 16-inch 'Chester' alloy wheels, larger Composition Media infotainment featuring an eight-inch glass touchscreen, a chrome package, voice control and App Connect amongst other items.
The top-spec model will be the T-Roc Sport, which comes with a choice of 1.5-litre 150hp petrol or the 2.0-litre 150hp TDI diesel engines, with the latter available in either six-speed manual or seven-speed DSG automatic. The 1.5-litre TSI Sport starts from €29,750 and the 2.0-litre TDI 4Motion starts from €34,795. The Sport specification features sports seats, 17-inch 'Kulmbach' alloy wheels, LED headlamps and tinted rear windows. More models will be added in 2018.
A basic T-Roc can be added to with the Technology Upgrade Pack, which includes adaptive cruise control, front fog lamps and 16-inch Chester alloy wheels for €599, a saving of €639 over the items individually.
On the Design specification, tinted rear windows, silver anodised roof rails and a mirror pack are available in the Technology Upgrade Pack for just €399 - a saving of €231 over the items priced individually.
And finally, on the Sport specification, for €1,499 customers can have a Technology Upgrade Pack consisting of the 'Discover Media' navigation system, a rear-view camera, winter pack and a panoramic sunroof, offering a saving of €1,300 against the items when priced individually.
There are also further Design Pack and Sports Pack options, while all versions will come with standard forward-collision alert and lane departure warning systems.
If there is anything about this story we have not covered, you can avail of our expert advice service via the Ask Us Anything page.