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Skoda to reinvent itself

Skoda's new brand identity will be unveiled in the form of a concept car in Geneva.

Czech marque Skoda witnessed its best-ever sales result in 2010. Not satisfied with this feat, the manufacturer plans to double these sales by just 2018.

Reflecting this ambition is the announcement by Skoda that it will be showcasing a new concept at Geneva next week, which is said to reflect the firm's new design language. According to the company, the newbie design boasts 'clearly defined shapes and a great sense of detail and a new logo.

This whole new design concept is to be rolled out to all aspects of the brand's communications, including dealerships and showrooms, to help widely implement the new style

Skoda is also celebrating 110 years of its motorsport efforts in 2011. In commemoration of this milestone, it is set to premiere the Fabia Monte Carlo, a special-edition model with a sports-tuned chassis, black accessories and sports interior.

The brand made an impressive start to its 110th motorsport season when driver Freddy Loix in a Fabia Super 2000 finished second at the 100th Monte Carlo Rally in late January.

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Published on February 24, 2011