Audi recognises that customers perform the majority of their research on a car online, well before stepping foot into a dealership. This development means that the potential buyer has much more information on their new vehicle at their fingertips, and the availability of the service from 7pm to 10pm Sunday to Thursday ensures maximum convenience for those who work typical business hours.
The technology will be rolled out to the rest of the Audi range if the Q2 trial proves successful, and Audi Ireland's Digital Marketing Manager Kevin Dunne commented: '' With Audi Live, we want customers to feel like they're personally getting hands on with an Audi model. Audi Live is an online experience where visitors to www.audi.ie can experience Audi models, in this instance the new Audi Q2, in real-time. Users can ask our Audi gurus to examine and demonstrate certain features, ask questions and get a complete tour of the car, both inside and out. For example, if you want to know what the exterior looks like, how large the boot is or what the Audi Smartphone Interface is like, our Audi gurus can demonstrate all of these features in real-time."
If there is anything about this story we have not covered, you can avail of our expert advice service via the Ask Us Anything page.