Toyota Ireland has announced the appointment of Toyota Long Mile to is Dublin dealer network, with the showroom being the first in the country to feature the marque's 'New Retail Concept'.
Previously known as Carroll and Kinsella Walkinstown, Toyota Long Mile is situated on the Long Mile road in a state-of-the-art 11-vehicle showroom and it will employ 28 members of staff with plans to increase that number in the near future.
The New Retail Concept offers customers an 'immersive, seamless retail experience, encompassing a combination of physical, human and digital touch points'.
Steve Tormey, chief executive of Toyota Ireland, said: "We're very excited about the potential that Toyota Long Mile holds, and firmly believe it will become the dealership of choice for prospective Dublin car buyers looking for great value, quality and a brilliant car-buying experience."
Alex Burns, dealer principal at Toyota Long Mile, added: "Toyota Long Mile is truly a flagship showroom for Toyota in Dublin in the digital age. As customer buying habits have changed, and digital has become the norm in our everyday lives, it was crucial to us that our dealership reflected this evolution and answers the needs of customers with a more rewarding and immersive retail experience. We look forward to welcoming our current as well as new customers to our dealership."
Anything else?
Toyota Ireland says the Long Mile showroom is designed to be able to show off the full range of Toyota passenger and commercial vehicles, including the new Avensis, Auris and RAV4.