This is really exciting - not only is Aston Martin committing to making a high-riding SUV, it's also having a go at electric vehicles too.
This, the DBX, is a concept version of an all-terra Aston, which rides high but, BMW X6-like, keeps its coupe styling, Better yet, this car is all-electric, powered by lithium-ion batteries and packing some serious tech in the form of drive-by-wire steering and heads-up displays for both driver and passenger. Of course, it's still an Aston so it gets a truly luxurious interior covered in Nubuck leather with gold highlighting for the exposed metal parts.
Will it make production? Almost certainly, but it will gain extra doors for practicality and it won't only be electric. Aston may have plans to take on Tesla, but the first DBX will probably use the Mercedes-sourced 4.0-litre turbo V8 engine now that Mercedes owns five per cent of Aston Martin.
Unveiling the concept, Aston Martin CEO Dr Andy Palmer said: "The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible".
"I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result."
Dr Palmer added: "This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future".
"The DBX Concept is more than a thought starter for us and for our customers, though. We will, in due course, be entering a car into the new DBX space and I am very much looking forward to seeing how this concept is received not only here today, but also by our legion of existing loyal customers and by those potential customers around the world who have, to this point, yet to consider one of our cars."