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DS 5 presents new face of Citroen's luxury brand

DS 5 presents new face of Citroen
Citroen badges excised, now DS stands alone.

Here's the new DS 5, which is no longer a Citroen, but now part of DS as a standalone brand - designed to provide a separation between the mass-market and more affordable Citroen models and to give DS a chance to take on the German brands in its own right.

Updated and due to be officially unveiled at the Geneva Motor Show next month, the DS 5 is the first European car to get what will become the signature grille and LED lights (which include scrolling indicators). The exterior is otherwise much as before - just some minor updates and a new colour choice called 'Ink Blue.'

Inside, again, little has changed but there is a new touch-screen infotainment system, which has allowed DS to cut back on the number of interior buttons. This also includes a new MyDS option, which integrates your Apple or Android smartphone into the car's on board systems.

Speaking of systems, there's a bucket load of standard and optional driver assistance systems, which include blind spot monitoring, a lane departure warning function, automatic high beam control, turning headlights that work with the static cornering lighting to optimise illumination, hill-start assist, stability control, intelligent traction control, a reversing camera and a head-up display.

There are new dampers, as fitted last year to the updated Citroen DS5. They incorporate something DS calls 'Pre-Loaded Linear Valve' technology, which, potentially, will finally iron out the poor ride quality that has often left the DS5 languishing in the comfort stakes.

"The New DS 5 is more than just a new car. It is the car introducing our brand identity. Sixty years on from the original DS, the new DS 5 carries all the genes of DS. Above all, it is a clear statement of our ambition: to revive the tradition of French premium vehicles" said Yves Bonnefont, CEO of the DS brand.

Further reading:

Citroen DS5 review (the original model - tested in 2012)

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Published on February 17, 2015