A black swan moment is an event that changes how people look at the world - referring to the first recorded sighting of a black swan in 1697. The campaign will tell the story of thirteen such moments in the history of McLaren leading to the creation of its latest car.
Details of the sports car previously known as 'P13' are limited, but we believe it features a mid-mounted V8 engine and a carbon fibre chassis.
Anything else?
Fans are invited to join the discussion on Twitter under the #BlackSwanMoments hashtag. Look out for more details over the coming weeks on here or at cars.mclaren.com.
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