Aston Martin, which has made so much of its connection with the world's greatest secret agent (no, not Dangermouse) is now taking its 007 connection a step further. At the Frankfurt Motor Show, the iconic sportscar brand revealed new additions to its personalisation and special equipment programme - it's called Q.
'Q by Aston Martin' is a bespoke personalisation service that goes far beyond the options list to offer demanding clients the very broadest choice and, as such, truly bespoke sports cars.
This is far more than just one or two interesting modifications; Q allows customers to enhance and personalise their cars with meticulous attention to detail. The service can be extended to interior and exterior styling, offering, says Aston Martin, almost endless opportunity for expression.
In Frankfurt the company is showing a Vanquish Volante that has received unique Q personalisation to demonstrate the tailored nature of the service. As if a Vanquish Volante wasn't already pricey enough, this one sports a unique Red Ember paint finish; bronze metallic leather; Gulf Orange painted front and rear splitters; and gloss black waist rail finisher.
Anything else?
Aston Martin Director of Design Marek Reichman said of the car on show in Germany: "The beauty of Q by Aston Martin is the service's near-infinite flexibility. I believe the Vanquish Volante we are showing in Frankfurt demonstrates better than ever just how flexible we can be as we strive to create bespoke treatments for new cars."
When someone suggested he must be joking, Mr Reichman sadly didn't tell us he never jokes about his work, 007. Still, Q By Aston Martin is pretty cool all the same.