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Mitsubishi ASX teams up with Q102

Japanese crossover becomes the driving force behind radio station's promotional team.

Mitsubishi Motors has teamed up with Dublin's Q102 to become the driving force behind the radio station's Blue Crew promotional team.

As part of the link-up, the Q102 Blue Crew team will travel around the city and county in a fleet of three new Mitsubishi ASXs spreading a little fun, adventure and good will.

Speaking at an announcement attended by Mitsubishi Brand Ambassador, Diarmuid Gavin, and  Q102 presenter Aidan Cooney, Gavin Flood of Mitsubishi Motors Ireland said: "We're really looking forward to having the Q102 Blue Crew driving the new ASX. With the team constantly on the go around the city with colleagues, equipment and promotional material in tow, they have the perfect vehicle in the new ASX Crossover. It's stylish, spacious, well equipped and comes with Mitsubishi's unique eight year warranty as standard. "

Scott Williams, Chief Executive of Q102 added: "We're so pleased to be working with Mitsubishi Motors. This new association with the prestigious Mitsubishi brand is the latest example of great brand synergies. I would like to welcome Mitsubishi Motors to Dublin's Q102 - it's going to be a lot of fun!"

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Published on July 16, 2013