Worldwide Audi moved 147,700 units in March while BMW Group (including MINI and Rolls-Royce) reached 191,269 vehicles; for BMW branded models the total was 159,195. The same story is repeated with the year-to-date figures with the Bavarians selling more cars - 448,200 compared with 369,500 for Audi.
The situation is reversed in China where Ingolstadt's sales figures hit six digits for the first time. From January to March 102,810 cars were handed over to customers, representing a 14.2% increase in sales. BMW sold fewer cars there but still hit a new peak: 86,070 units, up 7.6% on last year.
Closer to home Audi reported a 5.2% market share for the quarter at 2,058 units up significantly on last year. BMW Ireland commanded 4.75% of the market with 1,874 units of BMW and MINI sold.
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