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Sensory overload with Rolls-Royce Ghost concept

Rolls-Royce Ghost Six Senses concept brings bespoke to new level.

Bespoke models are nothing new to Rolls-Royce; most well-heeled buyers will request an element of customisation, but the luxury marque may have just some up with the ultimate iteration of the Ghost with the Six Senses concept that was unveiled at the Beijing Motor Show.

Much like a can of Ronseal the Six Senses concept does exactly what is says on the tin by appealing to the five sensory organs and a sixth, somewhat tenuous sense of surprise and delight (we get the impression the marketing team came up with a cool name but ran out of senses). Silly name aside the Ghost Six Senses is 'a highly-bespoke luxury model that encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it to a new level of sensory indulgence.'

Visually the concept is painted in a special pearlescent Carrara white finish that is complemented by new 21-inch alloy wheels. Inside, spice has been added to the walnut veneer with the produced aroma mingling with that of the natural soft grain leather hide used throughout the long wheelbase car.

A concert audio system, which includes 'exciter' speakers built into the headlining provides the sound with taste provided via the integrated cool box that can house chilled drinks or vintage champagne, which can be served in etched wine flutes. While quaffing the tipple of their choice occupants can bury their feet into deep lambs' wool rug and relax in natural grain leather. 

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Published on April 25, 2012