We now have the final piece in place of Land Rover's recent set of Range Rover 'London' special editions, as the Range Rover Westminster joins the Evoque Hoxton, the Velar Belgravia and the Range Rover Sport Battersea. However, there's also another special Range Rover which has just been announced...
What's this special new Range Rover?
Hang on, we'll get to that in a minute. First up is the Range Rover Westminster, which is finished in a patrician shade of black - making it look very much like some kind of secret service staff car from Slow Horses.
It's kitted out inside with 'Natural Black Birch Veneer' featuring a ten-line inlay - a subtle reference to 10 Downing Street, which will be pleasing for all fans of Yes, Prime Minister. OK, just me then.
There are also 22-inch diamond-turned alloy wheels, a sliding panoramic roof and optional Meridian 3D audio.
OK, now tell us about the other special Rangie...
If you're not into the whole London thing, then maybe this will be more up your street. The Range Rover SV Ultra.
What makes this an Ultra?
There's some seriously cool tech in this SV Ultra model, but let's start on the outside, where you'll find a special colour called 'Titan Silver' using actual real flakes of aluminium in the paint for a gorgeous liquid silver finish, set off by platinum and silver chrome accents, and some tasty 23-inch alloys.
What's the interior like?
There's a new Orchid White and Cinder Grey colour scheme for the 'Ultrafabrics' seat upholstery, and that's set off by a rattan palm-veneer which has a subtle texture to the touch, and which also gets a faint Orchid White tint.
There's a powered 'club table' in the back seats, and an integrated cooler which also has its own powered lid, while you'll find more Orchid White trim on the stereo speakers and seatbelts.
You mentioned some clever tech...
Oh yes. Hope you like tunes, because this Range Rover SV Ultra has been set up to act like a mobile concert hall.
The Ultra uses 21 lightweight thin-film transducers to create personal auditoriums for each seat. The electrostatic panels are integrated within redesigned winged headrests, seatbacks and existing speaker locations - including those in the headlining.
These are designed to transmit natural, clear audio and yet each electrostatic speaker contains an ultra-light, ultra-responsive membrane just 1mm thick. The membrane sits between two perforated metallic plates across which an audio signal is applied, responding up to 1,000 times faster than a traditional speaker, for the kind of immersive, crisp and detailed sound stage normally experienced in a studio or through the finest headphones with, according to Land Rover, minimal vibration or distortion.
Better yet, these slim speakers are even better for the environment - they use no rare Earth metals in their makeup, and the speaker structures are actually made from 100 per cent upcycled and recyclable materials.
Not only do the slim electrostatic speakers allow Land Rover to slot a speaker in where none would fit before, they combine with the 'Body And Soul' seats which include a 'seat integrated transducer' which is basically a big bass speaker built into the seat, so that you really do feel the sound as well as hear it. Crank up the AC/DC, I say.
Land Rover even claims that this audio setup could be good for your health, saying that: "Each programme could offer measurable benefits for passengers' heartrate variability (HRV), either helping to reduce anxiety or support improved cognitive response.”
What about engines and Irish pricing?
The Range Rover SV Ultra will be available with either the 'P540' turbocharged V8 petrol mild-hybrid powertrain, or as a plug-in hybrid P550e, with its 125km electric range.
The SV Ultra will also be available in fully electric form, when the all-battery Range Rover goes on sale later this year. For now, we know that the P550e variant will start at €281,300.