Toyota Ireland has decided that it's high time to break into the Irish car insurance market and start offering Toyota and Lexus owners specially tailored cover.
How much will this insurance cost?
Well, that's impossible to say, as each premium is unique to each driver, but Toyota Ireland says that cover will be 'competitively priced' against existing providers.
What makes this insurance special?
Toyota says that its new insurance cover - underwritten by a collaboration between Toyota Insurance Services and Wrisk Europe GmbH - is specifically tweaked to be the best for drivers of both Toyotas and Lexus. It includes flexible 'Any Driver Cover,' guaranteed repairs using genuine Toyota parts, no-claims bonus protection, and vandalism & uninsured driver protection, with additional benefits for hybrid and EV drivers, such as battery cover, charging cable cover, and wallbox/charger protection.
"Our goal at Toyota Insurance Services is to create insurance experiences that genuinely enhance the Toyota and Lexus ownership journey,” said Ilya Smirnoff, General Manager International Division at Toyota Insurance Services. "This product has been designed to feel intuitive and reassuring from the moment a customer engages with it. By combining our insurance expertise with Toyota's commitment to quality, we are delivering coverage that truly supports drivers in their day-to-day lives."
Will having a new insurance provider improve the competitiveness of the market?
Hopefully so, not least because Toyota's partner Wrisk is looking to expand its business, so quotes should be temptingly priced - Sebastian Hartmann, Director Business Development and Prokurist at Wrisk Europe GmbH, said: "The launch of a Toyota and Lexus motor insurance product in Ireland marks a significant milestone for Wrisk as we expand our presence in the European market. A comprehensive motor insurance product backed by our advanced technology platform will deliver a simple and seamless digital insurance experience with great cover for Toyota and Lexus drivers."
Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, added: "Introducing this new insurance offering is another way of delivering added value for Toyota and Lexus drivers. Developed between Toyota Insurance Services and Wrisk Europe GmbH, this tailored and comprehensive insurance product provides a simple, digital and highly competitive insurance experience that complements the quality of Toyota and Lexus vehicles. At Toyota and Lexus, customers are at the centre of everything we do, and this new insurance offering strengthens our commitment to continuous improvement and providing access to services that make ownership easier, more convenient, and more rewarding. As Ireland's best-selling car brand for the fifth consecutive year, Toyota continues to strengthen its offering with services that align with evolving driver expectations and market trends.”