A new Toyota Ireland advert, 'The Speech', has gone live across TV, radio and social channels.
The ad centres on a father crafting a speech for his daughter's wedding, using that story to underline Toyota's long-running "Built for a Better World” tagline and the 'kaizen' idea of constant improvement. Toyota says the spot is about people rather than product, though there is a brief appearance from the C-HR+, the brand's all-electric SUV due on Irish roads in March 2026.
Irish actor John Delaney plays the lead, with the soundtrack built around Austin Farwell's "New Home.” The campaign and advert were produced by creative agency, Javelin, and was developed and produced entirely in Ireland. It is directed by Zak Razvi, known for short-form work for Aer Lingus, the HSE and the Alzheimer's Society.
Zoë Bradley, Toyota Ireland's head of marketing and corporate affairs, said the campaign reflects the brand's focus on steady progress: "At Toyota, we believe progress doesn't come from standing still. It's built through persistence, passion and the constant pursuit of better. This spirit is rooted in Kaizen - our core principle of continuous improvement. It's about never being satisfied, always moving forward, and believing that better is always possible.
"Good Things Happen When You Are Relentless About Better' captures that mindset. It celebrates the drive that inspires our innovation and shines through in the everyday moments that matter most. From pioneering hybrid technology to being Ireland's most trusted car brand for the last five years, Toyota continues to show what the relentless pursuit of better truly means. And with this campaign created entirely in Ireland, it reflects the pride we take in telling stories shaped by the communities we're part of."
'The Speech' began airing on Thursday, 27 November, with Toyota confirming the Late Late Toy Show ad break on 5 December as a key slot in the schedule. The piece will also screen in cinemas nationwide from 26 December.
You can watch the advert below.