Over 2,500 coloured balloons were arranged in the shape of the Alfa logo and record-breaking stunt driver Terry Grant was enlisted to drive the car. The stunt earned Grant his 20th entry in the Guinness Book of Records by bursting 2,738 balloons.
Fans of the Alfa Romeo page on Facebook were invited to guess which one of the four grid positions an un-burst balloon would land on. The prize was an exclusive track day at Goodwood racing circuit.
The attempt was recorded using a pre-production Red Epic slow-mo camera. Click here to see the video.
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