New Audi A1 is pretty in pink

Baby Audi raises €426,000 at Sir Elton John's White Tie & Tiara Ball.

Words Shane O' Donoghue Published 28 June 2010

A pink Audi A1 was elevated to fine art on Thursday last (June 24) at an auction to benefit the Elton John AIDS Foundation. The car was specially spin-painted for the occasion by Damien Hirst and fetched a staggering £350,000 (about €427,000) when the gavel fell. The buyer was not identified.

The auction was held during the annual White Tie & Tiara Ball, which had 700 VIP guests invited to Sir Elton John's Windsor home. The car was described as "fully drivable and road legal" before it hit the auction podium.

CompleteCar.ie has already driven the Audi A1 ahead of its arrival in Ireland and prices will start at less than €20,000.

Click here for our First Drive of the Audi A1.

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