#mce_temp_url#Volkswagen has confirmed it will return as an official partner of the UEFA Women's European Football Championship, which runs from 2 to 27 July across eight cities in Switzerland. VW previously supported the tournament in 2022, which was held in England.
Why is Volkswagen involved?
According to the company, its continued sponsorship reflects a long-standing commitment to women in sport. Volkswagen's Chief Brand Officer, Christine Wolburg, said: “As a matter of conviction, we have supported both football of women and women in football for many years now. Sponsoring the UEFA Women's Euro this summer is therefore a further sign of our commitment to visibility, fairness and genuine participation.”
Alongside its role as a tournament partner, Volkswagen also plans to use the event to showcase its all-electric ID. vehicle range.
Which teams is VW supporting?
Volkswagen's involvement goes beyond the tournament itself. The company has existing sponsorship deals with seven of the sixteen teams competing in the championship, including Germany, Switzerland, France, the Netherlands, Denmark, Finland and Italy. These agreements are managed by Volkswagen's national importers and local football associations. Fans in these countries may also see branded activities before and during the tournament.
What does UEFA say about the deal?
UEFA's Marketing Director, Guy-Laurent Epstein, welcomed Volkswagen's return as a sponsor. He said: “UEFA is delighted to welcome Volkswagen back as an official UEFA Women's Euro sponsor. Their continued support demonstrates a shared belief in the power and potential of the women's game. As the tournament kicks off soon across Switzerland, this partnership helps us not only deliver a record-breaking competition but also drive meaningful investment into the growth of women's football and create more opportunities for women and girls at every level of the sport.”
What's the background to the partnership?
Volkswagen has a long connection with women's football. It sponsors VfL Wolfsburg's women's team, for example. This club is a wholly owned subsidiary of Volkswagen AG and has won the UEFA Women's Champions League twice and numerous national titles. During the last Women's Euro in 2022, Volkswagen launched a campaign titled #KeinFrauenfußball (translated as #NotWomensFootball) aimed at challenging how people talk about women's football as if it were a different sport.
German national player Alexandra Popp, who is also a tournament ambassador for Volkswagen, said: "Football of women has taken a fantastic leap forward in recent years: professionalism, quality and attention have developed extremely positively. Volkswagen has supported us from the very beginning - both at club level with VfL Wolfsburg and also at national level in the German Football Association, and in Europe, as now at the UEFA Women's Euro. This commitment and this recognition are highly appreciated in the football world.”