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DS Automobiles is car partner of Ireland Fashion Week

DS Automobiles Ireland is teaming up with the inaugural Ireland Fashion Week as its Official Vehicle Partner. That means you'll be seeing a lot of DS cars on the road this October, as the French brand helps transport VIPs, designers and organisers during the five-day fashion event.

When is Ireland Fashion Week happening?

Ireland Fashion Week (IFW) runs from 6 - 10 October, with shows, exhibitions and cultural events taking place nationwide. It's set to be a major celebration of Irish creativity and design, with over 50 designers involved and €1 million in industry support on the table.

What cars will be used?

DS Automobiles will roll out a branded fleet of plug-in hybrids and fully electric vehicles, giving the event sustainable yet stylish transport. Expect to see models such as the DS 3, DS 4 and DS 7, along with the upcoming DS N°8 - the brand's new flagship electric car with an official one-charge range of up to 750km.

Why is DS Automobiles involved?

DS Automobiles launched in 2014 and arrived in the Irish market in 2021. Known for its focus on design and technology, the brand has an existing connection to the fashion world through its sponsorship of Paris Fashion Week, and partnering with Ireland Fashion Week continues that trend.

Speaking about the partnership, Glin Donnelly, Brand Manager for DS Automobiles Ireland, said: “We are thrilled to support Ireland Fashion Week and be part of this landmark moment for Irish design. As a brand that celebrates design, elegance and luxury, we see this partnership as a natural alignment. We're proud to help drive Irish fashion forward literally and figuratively.”

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Published on April 24, 2025
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