David Williams, MBE, CEO of GEM Motoring Assist in the UK comments, "Not only are unnecessary accidents caused by unrestrained animals in the car but the consequences in a crash can be much more severe. If a motorist is travelling at just 30 miles per hour, in the case of impact, an unrestrained average sized dog weighing approximately 50lbs would be projected forward with a force equal to a baby elephant."
The campaign has received backing from former Eastenders actor Todd Carty who appeared on a TV campaign to highlight the issue after he was involved in a near tragic accident with his pet Labrador.
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