As part of the deal Mazda will supply cars to players and staff with new signing, Jared Payne, the first player to receive a vehicle - a Mazda6 2.2 diesel Sport estate. The sponsorship will also involve joint marketing initiatives with Mazda dealers and the Ulster Branch's 55 affiliated rugby clubs across the province. Mazda's logo will feature prominently at Ulster's home ground of Ravenhill with product placement involving the team taking place throughout the season.
The sponsorship comes at a time when Ulster RC competes in both the Heineken Cup and RaboDirect PRO12.
If there is anything about this story we have not covered, you can avail of our expert advice service via the Ask Us Anything page.