Cupra launches On The Pulse DJ competition

Beyond The Pale will include a Cupra-backed DJ competition.

Cupra, the electric and performance brand spun off from SEAT, is celebrating its third year of being an official partner of the Beyond The Pale Festival music festival.

Held at Glendalough in Wicklow

The 2024 running of the Beyond The Pale festival takes place this June 21st - 23rd in Glendalough Estate, Co. Wicklow. The music line-up includes Jungle, Jessie Ware, Soulwax, Romy, Richie Hawtin, The Scratch, Obongjayer and many more.

€2,500 DJ prize

The line-up will also include the On The Pulse DJ competition, organised by Cupra, which has been designed to showcase the promising talent in the Irish electronic music scene. DJs throughout Ireland can seize this unique opportunity by submitting a 30-minute mix, demonstrating their ability to captivate audiences and push the boundaries of electronic music. A panel of industry judges will evaluate entries based on creativity, technical proficiency, and overall impact, with the winner receiving an artist development fund of €2,500 and the chance to perform live at Beyond The Pale Music & Arts Festival 2024.

A pivotal milestone

Speaking about the partnership and competition, Robert Stapleton, Cupra Ireland, commented: "We're thrilled to offer this opportunity, considering the thriving electronic music talent in Ireland. This partnership with Beyond The Pale is a testament to our commitment to the vibrant music scene. Performing at a live music festival is a pivotal milestone for countless DJs, and with the support of Beyond The Pale, we're not just facilitating dreams but creating a unique space for artists to shine. Our collaboration extends beyond the competition, as we look forward to contributing to the festival's atmosphere with our onsite CUPRA brand experience over the three day event."

Cupra reckons that its partnership with Beyond The Pale Music & Arts Festival: "underscores its dedication to supporting and nurturing emerging talent in various creative fields" and that the festival has: "established itself as a leading festival for showcasing diverse artistic expressions, from music, visual arts, and everything in between."

You can enter the competition by clicking this link:


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Published on February 16, 2024