"Gordon has never been afraid to trail blaze, take risks and do things differently, these are attributes that we are very familiar with and very proud of at Lotus." Commented Dany Bahar, Chief Executive of Group Lotus. "With his incredible and unique motorsport and design experience he will complement the existing council line up perfectly. We're very much looking forward to working with him."
Gordon Murray, who originally wanted to work for Lotus at the start of his motorsport career, said: "For years I've been a huge admirer of Lotus, I have great respect for the legacy that Colin Chapman created and I think what Dany and the team are doing is a really good thing for the brand. He's taking the strength from Chapman's principals and taking the business to the next level whilst still keeping the general ethos - not an easy task! I'm really looking forward to contributing to Group Lotus during this exciting time."
The purpose of the Lotus Advisory Council is to give guidance on issues such as product strategy, technology, quality, brand, marketing and distribution for Group Lotus.
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