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Dacia launches new augmented reality app

Dacia launches new augmented reality app Dacia launches new augmented reality app
Dacia has launched a new augmented reality app which will allow potential buyers to view new cars at a 1:1 scale.

Dacia has launched a new app which will allow potential buyers to visualise augmented reality versions of the company's cars at a 1:1 scale, including enabling them to see inside.

The launch comes immediately following the firm's corporate rebrand which sees a very slight update to some models and the addition of Dacia's new interlocking DC badging across the entire range. The app will, the company says, reflect the latest updates.

The app, for smartphones and tablets, will also allow customers to view a virtual version of any Dacia model in any colour or specification in any real-world location, whether that's in a garage, street, car park or anywhere else. Viewers will be able to zoom in on specific details, move around and view the car from close up or further away.

Dealerships will likely be the biggest beneficiaries of the new app as it provides a new way for a salesperson to show a customer a model which they may not have in the showroom.

Dacia AR as the app is known, is free and available through the App Store and Google Play.

Revised trim lines

As well as the visual rebrand and the launch of the new app, Dacia has also announced a rejig and simplification of its trim lines. "Essential" is the name which applies to the company's most affordable models; "Expression" sits in the middle of the range; "Journey" is now the name for top-of-the-line models featuring the most equipment.

Both the on-board Media Nav and Media Display infotainment systems are also getting an upgrade with free updates for the navigation map for the first three years as opposed to for the first three months as was the case previously.

Even though Dacia models featuring the brand's latest visual updates are now available in other markets, they're not expected to land in Ireland until towards the end of the year.

Published on June 17, 2022
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