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Dacia updates looks with new corporate badging

Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging Dacia updates looks with new corporate badging
Dacia has updated its entire model range to reflect the company’s new corporate identity.

Dacia has announced that with immediate effect all new models across the company's entire range will feature the brand's updated badging to better reflect Dacia's new visual identity which it has been rolling-out over the past year.

Dacia Link

The biggest change comes up front on all models with the new Dacia Link emblem, an interlocking "D" and "C", located in the middle of a grille which has itself seen a slight reworking with new white elements now forming a visual line running between both headlight units.

Also new is updated minimalist lettering across the rear of each model and the addition of the Dacia Link emblem to all steering wheels.

Specific models have also seen a very slight visual refresh for 2022-2023 with the Sandero Stepway and Duster crossovers now featuring a new Monolith Grey finish on the roof rails, the front and rear skid plates and the rear-view side mirrors.

A new colour too, Dusty Grey, similar to that of natural moss, has been added to the range "underscoring Dacia's close ties to nature".

"The reveal of the entire Dacia range with the new visual identity marks the third and final chapter of the deployment strategy which began more than a year ago," said Denis Le Vot, CEO at Dacia. "This new universe is in line with our values - simple, robust, authentic - in a more assertive and modern way. This deployment is a new visible impetus for Dacia in achieving its ambitions."

No more chrome

Dacia also announced some of the measures it will take in the coming years to reduce its environmental impact, including limiting its cars to 180km/h - which would make it the first car in the Renault Group to do so - and, as is also the case with MINI's evolving design language, the abandonment of all chrome elements. Animal-derived leather has never been a major feature of Dacia models and, in future, the company said, it won't be used either.

Commenting on the updates to the model line-up, Product Performance Director at Dacia, Lionel Jaillet said:

"Dacia changes with the times, as too does its brand image. The fundamentals behind each product are also growing stronger in order to respond to the very real expectations of our clients. Versatile, robust vehicles, built for the great outdoors, with ingenious equipment and a pragmatic approach to affordable, eco-friendly motoring. The new visual identity conveys these messages and makes the brand even more appealing."

Although orders for vehicles featuring the visual upgrades are open from June 16, deliveries aren't expected until towards the end of the year.



Published on June 15, 2022
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