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Toyota Compact Cruiser wins Car Design Award

Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award Toyota Compact Cruiser wins Car Design Award
Toyota Compact Cruiser concept car wins 2022 Car Design Award.

Toyota has walked off with a nice prize for its electric Compact Cruiser concept car - the 2022 Car Design Award.

Designed at Toyota's French studio

The Compact Cruiser was designed at Toyota's ED2 design studio, based in the south of France, and was shown off at the Mega Web conference in Tokyo last year.

The Car Design Award for Concept Vehicles was presented to Toyota during a ceremony held at the ADI Design Museum in Milan during the annual Milano Design Week and world-renown Salone del Mobile - the Milan Furniture Fair.

Established in 1984 by Fulvio Cinti, founder and editor-in-chief of Auto&Design magazine for over 30 years, the Car Design Award is divided into three categories: Production Vehicles, Concept Vehicles, and Brand Design language and Overall Consistency.

Seventies throwback with rugged detailing

The concept plays pretty obvious homage to the classic 1970s 'FJ' version of the Toyota Land Cruiser, with rugged details such as a rear roof access ladder, and roof-top stowage for snowboards. According to Toyota, the Compact Cruiser was: "designed to enhance the lifestyles of its target customers - young, professional urban dwellers who enjoy active outdoor leisure interests - with a uniquely engaging, go-anywhere, all-wheel drive EV experience."

"Our research into electric vehicles has been ongoing for more than 30 years, and we've come a long way," said Toyota Design Senior General Manager Simon Humphries. "After an initial phase of contact with electric vehicles, people will want zero-emission cars that speak about them and express their lifestyle. And the Compact Cruiser EV is a perfect example of that trend."

Expert jury

Winners of the Car Design Award are selected by an international jury of 11 experts representative of some of the most prestigious automotive magazines in the world.

"As jury president, I can comment that this year Toyota Design was among the finalists in all the award categories," said Silva Baruffaldi, President of the Award Jury and Editor of Auto&Design. "For the Brand Design Language, with the Aygo Cross for Production Cars and of course the Compact Cruiser EV, winner in the Concept Cars category.

"As the Car Design Award is not assigned to a car but to the design team author of the project. This year's edition marks a great recognition for Toyota global design."



Published on June 14, 2022
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