Lamborghini is never shy when it comes to promoting its cars and the latest video for the new Aventador shows it taking on and defeating the full forces of nature.
Sure, it's a lot of brand-hyping marketing puff, but for all of us it's a chance to see and hear one of the most sensational supercars of the year.
The video shows the Aventador, in its de rigueur orange paintwork, sliding around a desert dodging chunks of rock and sand storms. Just as importantly, it has the Aventador doing a little slidey sideways driving of the sort we all wish we could indulge in with our new Lamborghini.
As a pay-off at the end of the video, Lamborghini describes the Aventador as a "Relentless Force." Seems about right to us for a 700hp supercar. Have a look at the video and decide for yourself if Lamborghini has what it takes to win an award at the Cannes film festival: