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Porsche Digital launches Second Skin

Porsche Digital launches Second Skin
Porsche Digital launches Second Skin

Design your own livery for your Porsche through new Second Skin online ordering process.

What's the news?

Perhaps inspired by the Livery Editor feature of Gran Turismo Sport, Porsche Digital has launched something called the 'Second Skin' to its online configurator - which allows buyers to apply customised livery designs to their prospective vehicles.

This brilliant little gizmo will offer classic designs stemming from motorsports - which raises the glorious prospect of some of Porsche's fabled liveries, like the Rothmans colours, or Gulf, or Martini, or Mobil 1, or even the 'Pink Pig', being available for the brave - as well as the opportunity for customers to implement their own designs inspired by other spheres of the world, such as fashion or the arts.

Both genuine Porsche colours and paints previously unavailable will be available for selection, while Porsche Digital's Second Skin platform will collaborate with artists, design studios, foil providers and vinyl paint (wrap) manufacturers to deliver the end product.

To demonstrate how good Second Skin is, a customer team (Project 1) 911 RSR will compete at the 24 Hours of Le Mans (this Saturday and Sunday) in a livery designed by artist Richard Phillips, with the New Yorker combining three of his most popular works to create a 'Second Skin' for the race car.

"We wanted to use the project in Le Mans to demonstrate what we can do in terms of automotive design and that there are no limits to the imagination with 'Second Skin'," said Florian Rothfuss, director of digital business at Porsche Digital. "The greatest challenge was to apply a three-part image on a vehicle. We are also very happy with the result because the effect of the colours is unique."

Anything else?

Simon Weiss, the brainchild behind Second Skin at Porsche Digital, added: "As the livery segment is a very fragmented market, we have created a central port of call with 'Second Skin' to guarantee quality and offer a comprehensive approach to finding a solution."

It is for this reason that the entire design and ordering process for a liveried-up Porsche is completely processed in Second Skin. The range of liveries and features will be available to customers from July 2019 at www.secondskin.design.

The cost of a completed livery is expected to start at around €4,000.

Published on June 12, 2019
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