Nissan is turning to the power of social media in order to crowd-source the name for a new paint colour on its new X-Trail. Anyone can suggest a new name via either Facebook or Twitter by using the hashtag #ColourOfAdventure. People can also share photos that they feel best represents what adventure means to them, and Nissan will share some of the best entries on its own Facebook and Twitter pages.
The competition has already begun and will remain open until 10am on 22nd April. The new amber hue will gain its official name after a panel of design experts select a winner from the submitted entries and this will then become the official name on Nissan's X-Trail spec list. In addition to having the honour of naming the new colour the winner will also win an iPad.
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Nissan officially launched the new X-Trail at the Frankfurt Motor Show in September and will be available to order from dealers on 1st May with customer deliveries starting in July.