SEAT Ireland is investing €20million throughout its network over the next five years, driving sales up by around 3.5 per cent and offering customers even greater value than before.
New boss Adam Chamberlain believes the plan "will see the establishment of a more dynamic, competitive and attractive SEAT brand in Ireland". Around 45 per cent of the current model line-up has already been removed in preparation for the introduction of the new Ibiza, Mii, Toledo and Leon, all of which are expected to account for approximately 90 per cent of the firm's annual sales.
The massive investment makes it easier for buyers to pick up a new SEAT; the current dealer network is set to grow from 18 to 28 retail outlets by 2015, with the Limerick, Galway, Westmeath and Dublin sites all expected to be officially announced in the coming weeks.
It also means customers will benefit from even greater deals when purchasing a new model - all represent somewhere between 5- and 15 per cent better value, either through a price drop or increased levels of standard specification. In additions all models will benefit from SEAT Ireland's three-year warranty and roadside assistance as standard, while the firm has access to a new range of finance deals as well.