What's the news?
Mercedes-Benz is taking a robust approach to 2017. On the back of having trimmed its model range prices by ten per cent across the board, the German giant is now prepping for a busy year with the launch of seven new models.
Some of those are at the exceptionally high end of the car-buying pyramid, and include the likes of the S-Class Cabriolet, which "will bring the joys of open-top motoring to the premier S-Class range" and the GT C and GT R versions of the AMG GT coupe and roadster.
At a more realistic level, the E-Class range will expand in the new year with the arrival of the coupe and cabriolet variants, as well as the high-riding E-Class All Terrain 4x4 version of the recently-introduced E-Class Estate. There will also be an updated version of the GLA compact SUV.
Mercedes-Benz Ireland has also confirmed that it will be appointing another new dealer in the west of Ireland next year. The brand opened a new premises in Sligo in 2016 and the 2017 appointment will be in Galway.
Commenting, Ciaran Allen, sales manager for Mercedes-Benz passenger cars in Ireland, said: "over recent years, as new models have become available, we have seen Mercedes-Benz expand its base in city and suburban driveways, in rural environments, and amongst younger drivers, male and female".
"As models due here in 2017 indicate, this new approach is now an embedded element in the unfolding Mercedes-Benz story as the company plots its course towards 2020 and the expected doubling of its market share globally" he said.